$ My approach to shipping product — part designer, part engineer, all QA.
I start by understanding the problem, not the solution. Stakeholder interviews, audit of existing systems, and a hard look at the data. The goal is a crisp problem statement everyone agrees on.
I turn research into constraints: target users, success metrics, and the non-negotiables. A tight brief beats a long one — it keeps the team aligned when trade-offs arrive.
Concepts first, then high-fidelity. I prototype the riskiest assumptions early and validate them with real users. Visual design is the last 10%, not the first.
I ship in small, observable increments with tests at every layer. Monitoring and a rollback plan ship alongside the feature — launch is the start of the feedback loop, not the end.
